Welcome to Circus AI
Advanced AI systems, such as Google’s SGE, Grok, Perplexity, and ChatGPT, have changed how users research and make informed purchasing decisions. The difference between AI and traditional search is the aggregating, quantifying and instant, accurate summarising of multiple domain data. Often, this leads to the decision-making process being completed within an AI search. The resulting web click is the completion of the buying cycle, not the middle of the funnel.