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Optimise for AI visibility

Improve how your brand, content, or product appears in AI-powered search results and in conversational responses from AI models

AI = Knowledge | Circus AI = Expertise

A Strategic Analysis of AI for Marketing and Agency Services: A Comparative Report on Google and OpenAI

Georgina Mccoy October 7, 2025

The digital marketing landscape is undergoing a profound transformation, marked by a fundamental shift from human-driven optimisation to a new paradigm of AI-driven augmentation. This report, based on a comparative analysis of Google’s Agency AI guide and OpenAI’s approach, reveals that the two leading forces in artificial intelligence for marketing

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ai gods

Who are the AI Gods And Why Should I Care?

Benedict Sykes September 18, 2025

Who to read and which AI God to follow The tables compile must-read resources on Google AI Overviews from 28 leading God like voices, including researchers, CEOs, and commentators. Grouped by Risk, Product predictions, Ethics, and Governance, they highlight essays, blogs, interviews, and reports. Each entry notes key insights and

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How Can We Make ChatGPT Better Together

How Can We Make ChatGPT Better Together

Benedict Sykes September 17, 2025

Vanilla Circus have been using ChatGPT since late 2022. We love it, you love it, let’s make it better Vanilla Circus have used ChatGPT since 2022 and love it — but we see room for improvement. Features like yes/no buttons, an instant Stop, delete last entry, and auto-scroll would hugely

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Clash of the Titans: ChatGPT, Gemini, Claude, Perplexity, Copilot & DeepSeek Compared

Benedict Sykes September 12, 2025

🚀 Clash of the Titans: ChatGPT vs Gemini vs Claude vs Perplexity vs Copilot vs DeepSeek Category ChatGPT (OpenAI) Gemini (Google) Claude (Anthropic) Perplexity Bing Copilot (Microsoft) DeepSeek (China) Accuracy & Hallucinations Generally reliable, but may fabricate references. Confident, but prone to odd errors (e.g. glue on pizza). Cautious, fewer

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AI Boo Boos: relying on AI could cost you your pride

Benedict Sykes September 9, 2025

The table compiles humorous and concerning AI mishaps across search engines, chatbots, image generators, and UK-specific cases. Google Gemini produced bizarre advice such as eating rocks and glue on pizza, while also inventing idioms and false statistics. Chatbots like Bing Chat and ChatGPT generated fake studies, citations, and personal details,

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If you AI visibility score looks like this then we can help

Welcome to Circus AI

Advanced AI systems, such as Google’s SGE, Grok, Perplexity, and ChatGPT, have changed how users research and make informed purchasing decisions. The difference between AI and traditional search is the aggregating, quantifying and instant, accurate summarising of multiple domain data. Often, this leads to the decision-making process being completed within an AI search. The resulting web click is the completion of the buying cycle, not the middle of the funnel.

What UK content is AI-friendly?

By content, we mean blog posts, landing pages, product pages and FAQs, audio video and images. 

Read which pages are featured more often in conversational responses from AI models. More.

AI-enabled search

User Trust in AI

AI Platform use is on the rise

AI Platform use is on the rise​ in 2025
  • Generative AI | advanced AI chatbot | Generative Search | AI-enabled search

Optimise for meaning, not keywords

AI Search Budgets Increasing

ai-budgets rising

AI Content Optimisation

We are an AI Brand Integrity Company

ChatGPT, Google’s AI Overviews, Bing Copilot, choose Circus AI as your Organic growth partners.

AI & LLM visibility: Understand how your brand is performing in AI Search