Optimise for ChatGPT & Gemini
LLM Optimised Content
Which content will give you the most AI Visibility?
Blogs 49%
Currently, blog posts make up 49.25% of all content types featured in AI mode.
Why: Blogs are longer pages offering the chance of more information and a better opportunity to gauge the writer’s level of expertise. ChatGPT (OpenAI) or a generative AI writing assistants love structure and clarity.
Future: The future of blogs looks rosy. Especially single-topic content written for web and well-researched. Read how to optimise your blog for AI.
Landing pages 38.7%
Why: They are usually succinct and list information in bullet points and short sentences. The focus of the more AI high-visibility landing pages is often selling a single idea and not going off on tangents.
Future: Limited. As more and more professions understand how AI models digest and regurgitate content, the more visible service-type pages will become.
Product Pages 23%
When you read a blog post for service industries, read ‘product pages’ for ecommerce. Product pages make up 23.9%. When AI becomes more commercial, this figure will rise.
Video and images 9.3%. This will change. AI bots like ChatGPT are mainly associated with text. Creating an image on ChatGPT requires a login and patience. Creating a video means a barrage of questions. AI bots want subscription dollars for using memory for tasks like this. Gemini is a similar AI system.
Hompages 4.44%. This is largely because the homepage offers a first online company impression and the only high-level overview. It is an important page for over 88% of all UK websites.
FAQ pages 1.1%. This is interesting as current AISEO leans towards Q&A-type content. The current rationale is that the typical FAQ page is thin content. It is content that answers multiple questions in a single paragraph and not in detail.
Landing pages 38.7%.
Content discoverability and optimisation