Generative Engine Optimisation Secrets For Agencies: Is Google On The Same Page As ChatGPT
Here we look at Google’s “Think With Google” Agency AI guide and compare it to what we find ChatGPT is saying about how AI consulting Agencies can best help their clients appear in both AI Search Results and Answer Engines like ChatGPT. Chapter 1: The value of AI | Chapter 2: Multiply expertise | Chapter […]
53% Of UK SEO Companies Fail To Offer Clear AI Optimisation Service
UK SEO Industry Exposed: 53% Have No Clear AI Service 30 of the leading SEO Companies in the UK have reacted to the rise of AI and responded in their blog content AI Summary Our analysis of 30 leading UK SEO companies shows that over half are only talking about AI in blog content rather […]
AI Tools Showdown: Side-by-Side Comparison: Prices and Reviews
Every tool we have tried and tested and have added our own Circus AI score. AI Summary This table compares AI and SEO tools based on price, focus, and user reviews. Top all-in-one suites like Semrush and Ahrefs score well but are expensive. Specialized tools like Surfer SEO and Writesonic offer better value. General AI […]
Exposed: How Google AI Overviews Are Created — The New Rules of SEO & GEO — Are You Ready
To correctly optimise for Google’s AI Overviews, we need to know how they are created Not all AIs are created equal, and what works for Google AI might not be as effective for ChatGPT. It is all about brand (Google is in the Search game) and advancements in AI technology. In short: AI Overviews are […]
10 Ways UK Businesses Are Being Led Down The AI Garden Path (Updated)
If you are asking and hoping to gain good AI optimisation advice, good luck Google AI Overviews (the new SGE – Search Generative Experience) are here to stay. If it is for anything other than Local SEO, your optimisation strategy needs to be updated and NOW. Fast AI Summary UK businesses are flooded with misleading […]
Revealed: AI Target Signals Driving Google’s New Search Results
What are AI Target Signals? Signals you will have read about include these, which help AI systems “understand” and prioritise your content. Trust & Authority: E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). Citations from trusted sources, author profiles, and external backlinks. User Interaction Signals: dwell time, click-through rate (CTR), and pogo-sticking. Content Quality Signals: Clarity, structure, originality […]
Surviving Google’s AI Overviews: The Local SEO Comeback
AI Overviews Are Stealing Your SEO Traffic — Here’s What You Can Win Back AI Summary Google’s AI Overviews are significantly reducing SEO traffic, with click-through rates dropping by 30–70% for some queries. “How-to” blog posts are hit hardest, while product and service pages see smaller declines. Local SEO searches such as “plumber near me” […]
Laying the Foundation for AI Marketing Success
AI Summary: Marketing is more competitive than ever, and manual scaling is no longer sustainable. HubSpot’s AI Marketing Toolkit helps businesses develop data-driven strategies, automate processes, and optimise campaigns. By aligning AI with clear objectives—like brand awareness, lead generation, or engagement—marketers can enhance targeting, personalise content, and improve efficiency. Strategy remains central; AI simply accelerates […]
Building Your AI Marketing Strategy
AI Summary: With clear goals and audience insights, the next step is selecting AI tools that support strategic marketing. AI should enhance—not replace—decision-making. Tools like Jasper, Mailchimp, Surfer AI, and Tableau help streamline content, automate campaigns, and analyse data. Choosing the right solutions ensures purposeful integration, enabling marketers to scale performance efficiently while maintaining control […]
AI-Powered Execution: Content, Automation & Advanced Optimisation
AI Summary: With a well-defined strategy, execution is where AI delivers measurable impact, generating the content, optimising workflows, and refining engagement in real time. The most effective AI-driven marketing strategies go beyond automation, enhancing efficiency, scaling operations, and continuously improving performance. Summary was AI-generated according to Google’s AI policies. A structured execution process includes: AI-assisted […]