We will tell you exactly how and why to optimise your blog for enhanced AI visibility
AI Summary:
Learn which advice to follow and which AI myths are fantasy—presented as clear Dos and Don’ts for easy AI Visibility.
AI search favours structured content with fast answers. Use concise intros, AI-friendly summaries, and logical formatting.
Avoid fixed word counts and removing filler words. Focus on clarity, usefulness, and strategic AI integration for visibility in
ChatGPT and Google SGE. Summary AI-generated under Google’s AI policies.
Google’s AI Mode and other AI-driven systems return passages, not pages. Generative Engine Optimisation is essential.
| Pre-AI Google | AI Systems (ChatGPT, Grok, Perplexity) |
|---|---|
| Lists of websites | Choices and synthesised answers |
| One search → links | Search + scan → summarised response |
| Database index | On-the-fly interpretation (errors possible) |
Errors are feared in AI Mode. Clear, concise blogs are rewarded.
Don’t
| ❌ Don’t | Reason |
|---|---|
| Divide content into 60-word blocks | AI uses tokens, not word counts. The 60-word rule is a myth. |
| Avoid filler words (could, would, should) | LLMs handle them easily; removing adds no optimisation. |
| Use AI to write entire content | Google flags spammy AI content. Summaries are fine, full books are not. |
Do
| ✅ Do | Reason |
|---|---|
| Start with the blog’s answer | Improves clarity, gives readers decision power early. |
| Include an AI-generated summary at the top | Enhances skimmability and AI parsing. |
| Use AI to generate summaries | Works for recaps, reports, and blog excerpts. |
| Use external links for authority | Boosts credibility; outdated myths about “too many links” are false. |
| Use bullet points, tables, and infographics | Makes blogs mobile-friendly and clear. |
| Apply structured data | Improves AI understanding; validates schema to avoid errors. |
Why you cannot afford to be AI blog savvy
UK Government:
60% of UK adults have used AI in the last 90 days; 20% of ABC1 Londoners use AI weekly.
AI blog optimisation is now essential. Future-proof your brand with Generative Engine Optimisation (GEO).
From Deep Research to
DeepSeek’s R1 integration,
a revolution in content discovery is happening.
