Every tool we have tried and tested and have added our own Circus AI score.
AI Summary
This table compares AI and SEO tools based on price, focus, and user reviews. Top all-in-one suites like Semrush and Ahrefs score well but are expensive. Specialized tools like Surfer SEO and Writesonic offer better value. General AI assistants like ChatGPT Plus and Claude Pro are highly rated and affordable. The analysis uses a “Circus AI Score” to evaluate price and reviews, helping users find the best tool for their needs. More on Perplexity.
This is G2 https://www.g2.com/ if you are not familiar.
| Product Name | Starting Price (Monthly) | Primary Focus / Details | Reviews / Users (approx.) | Circus AI Price Score |
Circus AI Review Score |
|---|---|---|---|---|---|
| Semrush | £103.94 | All-in-one suite with AI features for content, keyword research, and competitor analysis. | 1,000+ (on multiple platforms) | ⭐⭐ | ⭐⭐⭐⭐ |
| Ahrefs | £95.81 | All-in-one suite with a strong focus on backlink analysis, now integrating AI. | 7+ years of reviews | ⭐⭐ | ⭐⭐⭐⭐ |
| SE Ranking | £48.27 | All-in-one suite for agencies and small businesses. | 500+ (G2, Capterra) | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| HubSpot | £66.84 | Marketing automation platform with an integrated AI content and SEO toolkit. Bit old school. | No specific review count found | ⭐⭐⭐ | ⭐ |
| Surfer SEO | £43.82 | Content optimisation. Analyses top-ranking content and provides data-driven suggestions. Seems to be ahead of the AI tracking game. Worth looking into! | 600+ (G2) | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Jasper AI | £28.96 | AI content generation. Known for its high-quality, long-form content writing capabilities. | 1,000+ (G2) | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Writesonic | £14.11 | AI content creation, including an SEO checker and an AI article writer. | 2,000+ (G2) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Frase.io | £33.41 | AI content brief and optimisation tool, specialising in answering user questions. | 600+ (G2, Capterra) | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| MarketMuse | £110.66 | Content strategy. Uses AI to analyse content gaps and plan a comprehensive content strategy. It’s fast too. | 140+ (AppSumo) | ⭐⭐ | ⭐⭐ |
| Scalenut | £16.34 | AI content generation and optimisation. It’s often used as an “AI co-pilot.” | 100+ (G2) | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| NeuronWriter | £17.08 | Content optimisation with a focus on semantic SEO and content planning. | 100+ (G2) | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Alli AI | £125.51 | Automated technical SEO. It focuses on making on-page fixes and optimising site performance. | 50+ (G2) | ⭐⭐ | ⭐ |
| Keyword Insights | £34.16 | AI-powered keyword research and clustering, helping you organise keywords by topic. | Public testimonials available | ⭐⭐⭐⭐ | ⭐ |
| NitroPack | £5.94 | Website speed optimisation. Its AI focuses on improving site performance. | 300+ (Capterra) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| RankIQ | £36.39 | Niche keyword research and content briefs for bloggers. | Testimonials available | ⭐⭐⭐⭐ | ⭐ |
| Yext | £2.97 | Local SEO and structured data optimisation. | 500+ (G2) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| ChatGPT Plus | £14.85 | Access to GPT-5.o, faster responses, and priority access to new features. | Over 100 million weekly active users | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Gemini Advanced | £14.85 | Part of the Google One AI Premium Plan, which includes 2 TB of storage. Recommended | Used by millions of Google users | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Perplexity Pro | £14.85 | Offers unlimited Pro Searches and access to multiple advanced models. Good if very limited in free mode. | G2 rating 4.6/5 | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Claude Pro | £14.85 | Provides higher usage limits for the Claude 3 model; otherwise, the free version is not even worth having | G2 rating 4.5/5 | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Grok | £222.75 | Exclusively available to users subscribed to X’s Premium+ tier. However, the free version is very able. You can see Elon’s mind working overtime. Useful if a little search limited. | User ratings are generally positive on the X platform | ⭐ | ⭐⭐⭐ |
| DeepSeek | API fees | Very affordable for developers, not for a direct user subscription. We do like it, but we don’t like some of the limits, such as doc creation, sharing, and no reliable search. All the stuff that they could fix with more computer power!! It’s basically FREE to use with no PRO packages to date 21.08.25 | Criticised for data collection and censorship in some reviews | ⭐⭐⭐⭐⭐ | ⭐ |
Created magically by small mice working within the great Gemini