Who are the AI Gods And Why Should I Care?

Who to read and which AI God to follow The tables compile must-read resources on Google AI Overviews from 28 leading God like voices, including researchers, CEOs, and commentators. Grouped by Risk, Product predictions, Ethics, and Governance, they highlight essays, blogs, interviews, and reports. Each entry notes key insights and estimated reading time, spanning AI […]
Revealed: AI Target Signals Driving Google’s New Search Results

What are AI Target Signals? Signals you will have read about include these, which help AI systems “understand” and prioritise your content. Trust & Authority: E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). Citations from trusted sources, author profiles, and external backlinks. User Interaction Signals: dwell time, click-through rate (CTR), and pogo-sticking. Content Quality Signals: Clarity, structure, originality […]
Surviving Google’s AI Overviews: The Local SEO Comeback

AI Overviews Are Stealing Your SEO Traffic — Here’s What You Can Win Back AI Summary Google’s AI Overviews are significantly reducing SEO traffic, with click-through rates dropping by 30–70% for some queries. “How-to” blog posts are hit hardest, while product and service pages see smaller declines. Local SEO searches such as “plumber near me” […]
