The Ultimate BluePrint How To Optimise Your Blog For AI (updated)

Look, it s AI + Human, get over it

Human copywriters are still in demand, it’s just the rules have changed. What was lots of how tos, whys and other informational blogs being written, what is now in demand are articles that people and AI want some “expertise” injected into. That does not just get AI to write it for you, it is to balance and clearly define the problem, promise the result, and preview the steps! Welcome to machine learning and the future. Shakespeare would turn in his grave.

This article is designed for professional SEOs who want to learn the new “machine learning” approach to writing content. This is about optimising word-content, not code. I assume you are familiar with schema and markup language, interlinking, etc. After reading this blog, you will hopefully have a good idea why your blogs are not being picked up by ChatGPT and its bot friends.

Summary
ChatGPT has consumed over 1,000 years of continuous human reading. Do you think at any level you are going to out-knowlege it? No. However, despite all AI’s skills and LLMs, it remains hopelessly inexpert. It may have read more books than the average University library, but it still hasn’t felt rain on its face.

Key Takeaways

• You will learn how to increase your visibility in ALL AI platforms not just G-0verviews and ChatGPT.
• You will force yourself to remove waffle and going off on tangents.
• You will be truly writing for the web (no journos!).
• You will provide your readers with something they can read and learn from.
• You will stop copying and regurgitating other people’s blogs.
• You will learn how to be concise and logical.
• You will gain more traffic to your client’s site.

Quick Answer

Date / Author / Short Intro (Core “definition & explainer) \ Key Takeaways \ Table of Contents \ Quick Answer \ Comparison tables \ Highlight-box Facts \ another comparison-table \ Conclusion \ Frequently Asked Questions \ Summary Link to Gem/Chat \ Fan out queries \ Citations \ Last reviewed \. Every slash indicates content. Have a look at our first AI blog optmisation artilce for myth busting and AI optmisation.

The Ultimate Blueprint

Be Logical AI’s are not human; we are in a world of machine learning. The title or topic of the blog is up to you. The primary outcome needs to be decided now: are you educating, converting or comparing? Stick to your choice. Here we are educating.

First 5 Blueprint

1. 1. 1. Short intro: who is this for and why, what is your user’s best outcome
      2. Start with takeaways: think what is in it for me! Sell your words. Why should I keep reading
      3. Quick answer: don’t bore for Britain, get straight to the point, not what is a blog? or what is AI optimisation?
      4. Table of contents: old I know just it works!
      5. Data: we need something of interest. If you were comparing iPhones and Android, this is where you would go to your favourite AI and ask for a comparison table.

   What is happening in the UK blogging world

   Area	Statistic	Value	Comment
   Creation	Average post length	approx 1,333 words	Long-form (2,000+ words) correlates with the strongest outcomes.
   Creation	Time to write	approx 2 h 15 m	Median draft-to-publish window reported by marketers.
   Cadence	Publishing frequency	2–4 posts/month	Higher frequency generally correlates with better results. Average client looking for one blog per week scheduled and propagated onto socials.
   Visuals	Images per post (typical)	2–3	Posts with 7 or more images are significantly more likely to yield strong results.
   Depth	Share publishing 2,000+ word posts	approx 9%	These posts over-index for performance vs. average.
   AI usage	Teams not using AI	~approx 5%	Light use (ideas/outlines/edits) is mainstream; fully AI-written content underperforms.
   Platforms	WordPress’ share of the web	approx 43%	Far ahead of other CMSs by market share.
   AI Optimisation	How many SEOs know what they doing AI-wise	approx 9%	Stats as of 09/25. UK professional copywriters and bloggers slow to catch US.
   Scale	Estimated number of blogs	approx 600 million	Directional only; methodologies vary widely.

    

Second 5 Blueprint

• 65% of bloggers are using AI tools to help with content creation, but only 9% optimise for AI platforms