Supercharging AI Overviews: Outpacing Gemini with Smarter Optimisation
Optimising for Google AI Overviews vs Gemini There seems to be some confusion about optimising content to appear at the top of Google AI-wise and to be included in answers by Gemini. Optimising for Overviews requires Answer Engine Optimisation (AEO), focusing on concise, structured content for zero-click answers, optimising for Gemini alone relies on Generative […]
Generative Engine Optimisation Secrets For Agencies: Is Google On The Same Page As ChatGPT
Here we look at Google’s “Think With Google” Agency AI guide and compare it to what we find ChatGPT is saying about how AI consulting Agencies can best help their clients appear in both AI Search Results and Answer Engines like ChatGPT. Chapter 1: The value of AI | Chapter 2: Multiply expertise | Chapter […]
Exposed: How Google AI Overviews Are Created — The New Rules of SEO & GEO — Are You Ready
To correctly optimise for Google’s AI Overviews, we need to know how they are created Not all AIs are created equal, and what works for Google AI might not be as effective for ChatGPT. It is all about brand (Google is in the Search game) and advancements in AI technology. In short: AI Overviews are […]
Revealed: AI Target Signals Driving Google’s New Search Results
What are AI Target Signals? Signals you will have read about include these, which help AI systems “understand” and prioritise your content. Trust & Authority: E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). Citations from trusted sources, author profiles, and external backlinks. User Interaction Signals: dwell time, click-through rate (CTR), and pogo-sticking. Content Quality Signals: Clarity, structure, originality […]
Surviving Google’s AI Overviews: The Local SEO Comeback
AI Overviews Are Stealing Your SEO Traffic — Here’s What You Can Win Back AI Summary Google’s AI Overviews are significantly reducing SEO traffic, with click-through rates dropping by 30–70% for some queries. “How-to” blog posts are hit hardest, while product and service pages see smaller declines. Local SEO searches such as “plumber near me” […]