A Strategic Analysis of AI for Marketing and Agency Services: A Comparative Report on Google and OpenAI
The digital marketing landscape is undergoing a profound transformation, marked by a fundamental shift from human-driven optimisation to a new paradigm of AI-driven augmentation. This report, based on a comparative analysis of Google’s Agency AI guide and OpenAI’s approach, reveals that the two leading forces in artificial intelligence for marketing are not in competition but […]
The Ultimate BluePrint How To Optimise Your Blog For AI (updated)
Look, it s AI + Human, get over it Human copywriters are still in demand, it’s just the rules have changed. What was lots of how tos, whys and other informational blogs being written, what is now in demand are articles that people and AI want some “expertise” injected into. That does not just get AI to write […]
Who are the AI Gods And Why Should I Care?
Who to read and which AI God to follow The tables compile must-read resources on Google AI Overviews from 28 leading God like voices, including researchers, CEOs, and commentators. Grouped by Risk, Product predictions, Ethics, and Governance, they highlight essays, blogs, interviews, and reports. Each entry notes key insights and estimated reading time, spanning AI […]
How Can We Make ChatGPT Better Together
Vanilla Circus have been using ChatGPT since late 2022. We love it, you love it, let’s make it better Vanilla Circus have used ChatGPT since 2022 and love it — but we see room for improvement. Features like yes/no buttons, an instant Stop, delete last entry, and auto-scroll would hugely improve workflow. Got ideas too? […]
Clash of the Titans: ChatGPT, Gemini, Claude, Perplexity, Copilot & DeepSeek Compared
🚀 Clash of the Titans: ChatGPT vs Gemini vs Claude vs Perplexity vs Copilot vs DeepSeek Category ChatGPT (OpenAI) Gemini (Google) Claude (Anthropic) Perplexity Bing Copilot (Microsoft) DeepSeek (China) Accuracy & Hallucinations Generally reliable, but may fabricate references. Confident, but prone to odd errors (e.g. glue on pizza). Cautious, fewer hallucinations, but less bold. Always […]
AI Boo Boos: relying on AI could cost you your pride
The table compiles humorous and concerning AI mishaps across search engines, chatbots, image generators, and UK-specific cases. Google Gemini produced bizarre advice such as eating rocks and glue on pizza, while also inventing idioms and false statistics. Chatbots like Bing Chat and ChatGPT generated fake studies, citations, and personal details, even professing love to journalists. […]
Forget the Hype: The One Thing That Determines If AI Will Last
Which AI model is going to stand the test of time Based on the latest data, the AI models most likely to stand the test of time are those with significant financial backing, massive user bases, or a strong specialisation. The giants, such as ChatGPT (OpenAI) and Gemini (Google), dominate through sheer scale and integration […]
How NOT to Optimsed You Blog For AI
We will tell you exactly how and why to optimise your blog for enhanced AI visibility Google’s AI Mode and other AI-driven systems now return passages instead of entire pages. Web pages are not entire books. Whilst writing for websites has always been different from writing books and white papers, times have changed. Generative Engine […]
We Compare AI Pro Prices So You Don’t Get Ripped Off
Popular AI Systems Pro pricing comparison shows most premium chatbots, including ChatGPT, Claude, Gemini, Perplexity, and Poe, charge about £16/month, while Grok is £13 and DeepSeek is cheaper at £4–8. Pi and Meta AI remain free. ChatGPT leads with the highest score (97), largest user base, and multi‑billion dollar revenue, followed by Claude and Gemini. […]
Supercharging AI Overviews: Outpacing Gemini with Smarter Optimisation
Optimising for Google AI Overviews vs Gemini There seems to be some confusion about optimising content to appear at the top of Google AI-wise and to be included in answers by Gemini. Optimising for Overviews requires Answer Engine Optimisation (AEO), focusing on concise, structured content for zero-click answers, optimising for Gemini alone relies on Generative […]